6 Website Fixes Steps To Make Right Now

to continue or talking about the things that you have to fixes in your website to meet your target customer needs and make them never get boring of your site

3. Delete tech used for the sake of tech. This harkens back to the need for speed. Implementing the latest technology may lend to the perception that an entrepreneur is hip to the latest software and other gadgets, but does it make the site stronger? If not, it may need to go.

"[Site owners] need to evaluate if things like music, video and 360-degree views are necessary," Rushlo says. A real estate agent is going to want 360-degree views of houses' interiors. A promotional products distributor may just be wasting his time trying to offer full-circle views of logoed pens, flash drives and water bottles.

Schade subscribes to Rushlo's view. She says to beware the trendy and new. Anything business owners jump on because it is the latest and greatest has the potential to backfire, especially if entrepreneurs don't have the resources to keep up with all of the moving parts of their sites. Things like Facebook pages and video are fun; and social networking is quickly becoming an integral part of many businesses' marketing platforms, but business owners need to weigh a technology's popularity against their ability to utilize it fully.

4. Improve shopping cart and payment options. It can be tempting to think that once customers have made up their minds to buy something, there's nothing to stop them, but a counter-intuitive electronic shopping cart or a third-party payment window can torpedo the sale. "If you have a shopping cart, make it easy to use," Wilke says. "Make sure it's easy to add items and purchase them." She adds that it has to look professional, and one sure-fire way to achieve that is to use third-party vendors who specialize in internet purchases. Even that, however, needs to be handled with care, Schade says, to instill the highest level of trust.

"If you're using a third party for payments," she says, "make it seamless. It has to look like you." Don't have the payment information form open in a different window that takes customers to another website. That plants a seed of doubt in their minds, which can sink the purchase.

5. Use unique page titles on every page. We're talking about those words that appear in the bar across the very top of the browser window. Boring, maybe, but they're important. Even if users don't notice them, search engines do--and they're sticklers. "If you have 10 pages on your site and they all say ABC Business," Wilke says, "search engines are not going to see them as different." That affects your search ranking. And make sure the title at the top matches the content on the page--it matters, even if it doesn't seem like it should. You don't need to hire a great writer to help with this project. The about page title should look something like this: ABC Business - About Us. The media page: ABC Business - Press Room.

6. Shorten forms. If you have a contact form on your site, only ask for the information you really need. "If you are going to call everyone who fills out a form," Wilke says, "don't ask for their physical address." Likewise, if you're planning to send e-mails. And be careful with required registration, Schade warns. "One-time purchasers don't want to have to become members," she says.

Online consumers don't need to see the fanciest websites with all the latest bells and whistles. They're looking for the exact product or service that meets their needs, and they want to find it quickly.