When planning to start up a business, one of the recommended practices is for you to complete a Sales & Marketing Plan.
This plan is intended to highlight the strengths and weaknesses of your businesses, and help decide if it is actually viable or not.
What sort of Sales and Marketing plan you actually write up is up to you, but as a general recommendation, you should probably consider the following options:
1. What is my USP?
USP means Unique Selling Point. This could be your product or service, your qualifications or experience, or options such as location and flexibility.
Generally, you need to be able to offer something to the marketplace that is a little different, and can be expressed via your products into the marketplace.
2. Target Market
Who are your customers? Where are your customers? How do you intend to reach them?
You need to be able to assure yourself that you can reliably and properly identify your targeted customers, and ensure you can reach them.
3. Market Research
Do you know what your targeted customers actually want? Have you checked?
How can you justify to a third party that you believe you know these things? Do you have reports and documentation on the issue?
4. Who are your competitors?
Who is competing in the same area as you? What are their prices? How do you compare? How do you intend to compete with them?
5. Advertising and promotion
How are you going to ensure that your customers can find you? What will it cost to reach your customers? What media and advertising formats are you planning to use?
6. Marketing Tools
What resources have you got and what resources do you need to market your business?
This plan is intended to highlight the strengths and weaknesses of your businesses, and help decide if it is actually viable or not.
What sort of Sales and Marketing plan you actually write up is up to you, but as a general recommendation, you should probably consider the following options:
1. What is my USP?
USP means Unique Selling Point. This could be your product or service, your qualifications or experience, or options such as location and flexibility.
Generally, you need to be able to offer something to the marketplace that is a little different, and can be expressed via your products into the marketplace.
2. Target Market
Who are your customers? Where are your customers? How do you intend to reach them?
You need to be able to assure yourself that you can reliably and properly identify your targeted customers, and ensure you can reach them.
3. Market Research
Do you know what your targeted customers actually want? Have you checked?
How can you justify to a third party that you believe you know these things? Do you have reports and documentation on the issue?
4. Who are your competitors?
Who is competing in the same area as you? What are their prices? How do you compare? How do you intend to compete with them?
5. Advertising and promotion
How are you going to ensure that your customers can find you? What will it cost to reach your customers? What media and advertising formats are you planning to use?
6. Marketing Tools
What resources have you got and what resources do you need to market your business?
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